Bonjour de France
Joffrey van Asten has only been In Australia and Potts Point for four years. However, his French café, Douce France, feels entrenched in the local landscape. It’s been an immediate success since it opened.
It takes its name from the famous French song of the same name by Charles Trenet (1913-2001), a famous 1930s singer. Its words “Douce France cher pays de mon enfance …” translates to “Sweet France dear country of my childhood, cradled in tender carefreeness. I have kept you in my heart!” It’s a nostalgic, unofficial anthem well-loved by all Francophiles, especially those overseas. The cafe holds about 20 customers serving about 200 a day, mostly locals. He originally studied business management, marketing and communications having lived in Aix-en-Provence, South France, home of the famous artist, Paul Cézanne, near Marseille. His mother is French with Cossack influences and his father is a Dutch engineer, now working for the European Commission. He took advantage of reciprocal visa arrangements with France and Australia, the similarly warm weather, and a chance to improve his English and travel to come to Australia. “Potts Point has a European village feel to it,” he says, “with its cafes and heritage architecture, which I love.” Joffrey oozes French provenance with his charm and chic, pose and poise. He has no plans to move anywhere else. He is totally embedded in Potts Point where he lives He anticipates Potts Point will grow with more residential development whose residents will savour his Douce France café. The area’s excellent location is only one train station from the CBD. He wouldn’t mind seeing a boutique cinema or boutique piano bar in the area. 7 Darlinghurst Road, Potts Point Hear the delightful French chanson, Douce France, by Charles Trenet |